Your website has the potential to tell your brand story and boost awareness and visibility.
According to Oberlo it is estimated there will be 1.92 billion digital buyers in 2019. Your brand will be available to them 24/7 if it is online. so investing in your brands website will likely provide a good return on investment.
Your website should showcase your brand and create an experience that your audience will love. To do this effectively the entire experience should be carefully considered, planned and designed, however if you are in a rush why not try these quick tips to get started:
Keep your messaging consistent with your brand
Make sure the copy and any messaging is working towards your brands goals and always inline with your audience.
The best case scenario is that you implement a complete content strategy for your website, which considers all aspects of your brand’s creative output to ensure it is consistent, focused on your audience and has the proper time and effort spent on creating the content. But even small refinements to any copy on the site can help.
Use eye catching images and videos
We are visual creatures, and also happen to be pretty judgemental at times, especially with first impressions, which is why you should make your products stand out with professional photography so they always look their best. As the saying goes, “A picture is worth a thousand words”.
Make it easy for your audience to find what they want
Your website could be one of the longest sustained periods where your audience is in contact with your brand, and the experience should match their expectations. Spend some time to understand your audience and what they want from your brand so you can tailor the experience to them. If its an ecommerce site make the buying process as simple as possible. If your website is for awareness look for ways to add more information about what your brand offers, or add credibility with customer reviews. All the little extras help to reassure your audience.
Add extra value using interactive elements
Make the most of what the web is capable of. Video content is a great example of how you can showcase a product or tell your brand story. You can even go one step further and interactive elements to a page, bringing your brand and products to life and adding that extra flair to your brand experience. Could you tell your brand story in a way that allows the audience to participate on your site? Or could you demo a product in a unique way (Think how apple use scroll actions to walk you through their product features!)
Make it look great on all devices
Your site should be designed for the type of content your brand makes use of (Don’t forget the strategy from tip 1). The design should also make sure it looks great regardless of how someone views it. This is especially important if you are using social media where it is highly likely that your audience are using mobile devices. Use analytics to see what devices your audience are using most and prioritise then optimise those screen sizes for a quick win.
And finally, remember that a website is never finished. The web is a rapidly evolving environment, trends come and go and there will always be tweaks and updates to improve the user experience. Treat your website like a car, regular check ups and maintenance will prevent that hefty bill when something goes bang without warning.