This started as a self initiated discovery workshop, giving me the chance to explore where my passions lay, what I really wanted to achieve with my branding and how I can create value for my clients and audience.
The visual identity developed as a direct response to the design process. Designers look for the spark of an idea and bring it to life, refine and develop it, until it represents its true value. Icons allow us to represent large amounts of information in a single entity, so was the natural choice to use in the visual language.
The identity was designed with flexibility in mind to allow it to adapt to a new landscape of personal branding across social channels as well as traditional brand assets.