The redesign of the website coincided with a refresh of Whiteroom's wider brand identity and investment in their marketing efforts. As part of this wider strategy the website would become a content hub for the studios work and culture.
The website redesign aims to create a modular approach to content creation throughout the site, making use of reusable UI components that work at various grid based sizes. This creates a consistent look at feel across the different page types as well as on mobile and tablet devices.
As part of this project I worked with the team to define the information architecture and user experience of the site through wireframes and prototypes before building a comprehensive design style guide ready for handover. Alongside this I also project managed the entire website project, working closely with an external development agency.